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Fresco was born and raised in Sacramento, where he performed in choir and began songwriting by the age of 11. Fresco was heavily inspired by Lil Wayne to pursue entertainment as a young teenager, citing that he “memorized every word of his songs.”
After rising in the local music scene, Fresco decided to move to Los Angeles at age 17 to fully immerse himself in the entertainment industry. Within a few years,
he was involved in many music videos and projects for major artists, including Chris Brown, Calvin Harris, Kid Ink, and his first artistic influence, Lil Wayne. Some of Fresco’s greatest creative and entrepreneurial influences include Kanye West, Drake, and Floyd Mayweather.
With his talents and experiences, Fresco is excited to present his upcoming debut. The two visual EP’s will consist of music videos that serve as chapters to a greater story. The chapters will journey through themes from angst and contradiction to relationships and individuality. With the project’s bold visuals and controversial concepts, Fresco looks to “spark conversations about real life issues and situations that we face every day.” In addition, the music videos will explore “more personal, relatable moments in an individual’s life” with intimate and feel-good music. Several of the music videos will be released leading into the project’s debut in early spring 2017.