The buzz surrounding Pay Day 71 began during the A3C Festival in Atlanta, where the song has become a hit in strip clubs, largely due to it being embraced by dancers. The title Pay Day 71 refers to the gender wage gap, which sees women earning 71% of their male counterparts. Since his May 2016 debut, Shah has been ranked one of Toronto's top new rappers by music blogs and critics, and has increasingly used his influence to enact change through his art. Pay Day 71 is the 4th installment in Toronto rapper Shah’s audiovisual series.
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